■ What is an advertising gift?

Gifts are involved in almost all social activities. Advertising gifts we deal with are material media with use-value and long-lasting disseminative effects.

■ Two purposes：

1. Public relations activities, business activities or conferences, celebrations, welfare and rewards, etc.
2. Promotion of a product or brand

For the first item, in mainland China, customers choose a supplier at will and do not value a specialized gifts company. For the second, however, the normalized and modernized enterprises have become aware of the effects of the supply and service platform of a specialized gifts company. They set high demands in operation and cross out those off-standard suppliers.

In the wake of customers' scale development and specialization, their demand for a specialized, perennial gift supply and service platform has been increasing. It is in such a market environment that Bangyuan Enterprise rises in response.

■ Supply Chain

A gifts company capable of providing a specialized, perennial gift supply and service platform must be a multi-business dealer rather than a single-trade manufacturer. It has to cover products of various industries and various styles to satisfy diversified demands that customers may have for gifts on different occasions.

The capability that a gifts company has in upstream resources integration is therefore essential. It challenges its entire supply chain and overall capacity for the company to provide customers with diversified products and produce, process and deliver different items as required.

On the strength of abundant experience in the trade, excellent business reputation, strong team of talents and the modern concept of supply chain, Bangyuan Enterprise has established an integrated, intensive and standardized system of development, production, processing and supply, and formed high and stable supply capacity.

■ Service Chain

While building the supply chain, Bangyuan Enterprise integrates service into the entire business process. It has perfected its service system in line with the service chain philosophy and characteristics of the trade.

Focused on serving customer demand, Bangyuan Enterprise has established normalized business process and customer service process covering backstage support (including market research, development, production, processing, 　　quality control and distribution) and frontstage service (including theme analysis, project planning, product recommendation, plan design, distribution and service). Standardized, specialized management is utilized to control and enhance the quality of both products and service.

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